MISSION
Agency: Flying Hippo
Role: Designer
Creative Direction: Eric Groves
Art Direction: John Anderson
Services: Naming, Brand Identity, Website, Print Collateral, Patient Materials, Environmental Design Concepts
The Medical Oncology and Hematology Associates of Iowa (MOHA) were looking to revive their brand to reach patients in an authentic and empathetic way, while presenting themselves as an industry leader in technology, research, and treatment. While the care provided by Mission is top-notch, in a patient’s darkest times, the last thing they want to hear is cold hospital speak. Refreshing their name and brand was imperative.
